Bridal: Say "I Do" to the Right Wedding Dress Bra
Looking for the perfect bra for your wedding day? Don't head over to a bridal salon or department store-they'll send you straight to Bra*Tenders! That's right, Saks, Barneys, Bergdorf's, Vera Wang, Paula Varsalona, and just about every other bridal salon in New York, from couture to department store, know that we've got the secret formula for making a bride look extra beautiful in her gown.

At Bra*Tenders, we provide the foundation for a bride's elegant look. No need to bring the dress to the store (a picture will suffice), but it is imperative that you call to set up an appointment so we can give you the personal, courteous, and special attention you deserve. Planning a wedding is a highly frenzied time in a woman's life, and we aim to make her as comfortable as possible... in more ways than one!

When it comes to wedding lingerie, providing support and slimming the silhouette-without creating unsightly lines, lumps, or bumps-is crucial. The selection process for bras, panties, and the appropriate hose should be dictated by the shape and size of the bride-to-be, as well as the style of the dress. If it's a strapless or off-the-shoulder gown, a strapless bra or bustier may work best. Since bustiers can suck in the torso and lift the breasts, they often complement many figures nicely. They're also great for dresses with low-cut backs. Says co-owner of Bra*Tenders, Lori Kaplan, "It's my ongoing mission to find better undergarments for these dresses, the material of which seems to be getting thinner by the year. It's a real challenge to find ones that don't show through. Boning, seams, and stays can be tricky, but I've been able to find different types of body suits that are totally seamless in the front, with backs that come all the way down to the waist. Women love them."

All bridal undergarments should be form fitting and provide structure, but also be invisible to the eye. At Bra*Tenders, we have all the solutions. And, we understand that this is an extremely hectic time for you-that's why we do the finding and fitting ourselves. Even if you don't live in the immediate area, it's worth a trip to get the perfect fit from our exclusive bridal collection. We promise you'll leave the store with a big smile on your face, a huge sense of relief, and another appointment scheduled to shop for the honeymoon!